Major Lazer “Icon” Campaign

For the upcoming Major Lazer campaign, we are streamlining the visual identity of the band by relying less on the Major Lazer character and reducing the iconography into clean, classic (almost corporate) logos.

The style is very 20th century, clean, bold, vector graphics, often with thick black outlines and clean flat colours.

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This new aesthetic is also used on the artwork for the new single, the global hit Cold Water, feat. Justin Bieber and MØ

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