E Tautz – Coasters AW16

My favourite meanswear label, E. Tautz, invited me to collaborate with them for their Autumn/Winter 2016 campaign and for their Duke St store display. The window and exhibition also coincides with London Fashion week in September 2016.

etautz6-final-web
etautz5-web2

The campaign is called “Coasters”, after a roller disco club that Patrick Grant (head of E. Tautz) frequented in Edinburgh in the 80s. This was the basis of the collection, which imagined guys power dressing in sharp but billowing oversized suits, coats, and trenchcoats, rollerskating around a club.

From this rich narrative I illustrated 8 images, singles and doubles of guys in the E. Tautz AW16 clothes. 7 were made into A1 Giclee prints in edition of 1, and one was painted in acrylic onto layers of acetate to make up the window display.

etautz7-web2
etautz1-final-web
etautz2-web2
etautz3-final-web
etautz4-final-web
etautz9-web-hires2

The billowing trenchcoats and loose trousers of the collection reminded me of Umberto Boccioni’s “Unique Forms of Continuity in Space”, which was the first breakthrough in terms of working out a specific style for the illustration. The piece elevates the idea of movement into an abstract fluidity of shapes and forms, which mirror figuratively and thematically with the AW16 narrative.

The collection manifested in an exhibition, hosted at the E. Tautz Duke St store. One of the illustrations was also used for the window display at the Storm showroom in Copenhagen.

screen-shot-2016-10-22-at-14-05-13
screen-shot-2016-10-22-at-14-04-11
screen-shot-2016-10-22-at-14-04-27
screen-shot-2016-10-22-at-14-45-30
screen-shot-2016-10-22-at-14-04-53
image1-1